So what more can an online casino do to attract players to its website? With time, the online gaming space has become more competitive and marketing heads of online casinos have thought of simple yet innovative ways to expand their market size. One of these involves attracting a fresh audience for their casino. Casinos continue to offer superior graphics and exciting features, enriching bonuses and attractive loyalty programs; constantly raising the bar. However, parts of the world where English is not the mother tongues were being left out!
Gambling in any form has a lot to do with skills and some luck. Let’s say Adam loves to bet his money on roulette and Paul has a taste for card games. So, how does language become a hurdle in their play? To polish their skills, they would need to read up and understand rules, expert tips, communicate with the dealers and interact with other players. If English is not their primary language, they are at a disadvantage.
Our expectations are quite high from a casino. We want lavish casino bonuses, great games, and fair play; all this and more in our native language. As a player, I always pick a site which is easy to absorb and understand. Recently the trend has been of including local language and this service is highly appreciated by players.
Most online casinos have included multiple European languages like German, Dutch, Danish, French, Norwegian, Polish and many others into their circle of service. It is an obvious fact that the countries in this continent are open about online gambling. This is perhaps a reason that it is the biggest market in the world. Some good casinos offering their services in local languages are Inter Casino, Roxy Palace, Jackpot City, Bet365 and 888 Casino.
The section is the most innovative and engaging one. Live streaming of dealer games has thinned the line between online and brick and mortar casinos. Live dealer games like Blackjack and Roulette are very popular amongst players. As players, it’s nice to have a live dealer who explains things in our own language.
Online culture is young and can engage masses from multiple parts of the globe at the same time. Though many options are available to players from Northern and Western Europe, we feel Russian, Cantonese, Mandarin and Far Eastern language casinos still hold untapped revenue and players. We hope to see more gambling websites offer in language services for these parts of the world.